El Ocho Licencias y Promociones, S.L. (Licenses and Promotions, Limited Society) is an agency dedicated to licensing and promotional marketing. Its headquarter is in Spain.

• El Ocho Licencias y Promociones, S.L. is an independent agency of licensing and promotions which main markets are Spain, Portugal and Italy.
• 100% capital of El Ocho belongs to the agency´s managing and founding team.
• The origins of El Ocho are the licensing and promotions department of the animation production company at Globomedia. In 2003, it becomes independent in order to develop El Ocho Licencias y Promociones (Licenses and Promotions).

El Ocho main target is to offer the best service to its clients in order to raise their sales through the use of licenses and promotions attending the following parameters:

• Respect brand values
• Build a long-term brand
• Guarantee products maximum quality
• Link license holders as associates
• Promote a close connection with distribution channels

El Ocho concentrates its efforts mostly in two activities: Licensing and Promotions.

Licensing

Personalised property management.

• El Ocho manages its clients´ brands integrating the search of benefits with the goal of extending the products' life cycle.
• Licensing programs are ambitious in terms of quality standards, adequacy to brand demands, and creativity.

Promotions

• El Ocho collaborates with its clients' Marketing Department to develop the best promotional campaigns on notoriety, billing, and creativity in order to reach objectives and reinforce brand placement.
• We work with existing licenses as well as developing ad-hoc products for our clients.
• We offer integral services: creativity, fabrication, POS delivery, and gadgets.

Promote a close relationship with distribution channels is essential to guarantee the success of our clients' products.

• El Ocho keeps periodic meetings with Acquisitions Heads at major distribution channels to inform them of license developments as well as the support that they will receive or they are already receiving –Grupo Corte Inglés, Carrefour, Toys’R’Us, Alcampo and Inditex (Zara, Oysho, etc).
• The agency coordinates actions for its clients at sale point –corporative visit to centers, góndola car heads, special exhibits, corners, flyers, joint promotions of various clients with different product categories, and so on.
• With total borders freedom, El Ocho, in collaboration with brand owners, pays special attention to contract compliance in term of territories.
• Visit of corporative members to centers.

• Television
  El Ocho is directly involved working close to TV channels.
• License holders
  El Ocho generates a detailed communication of every step in the development and commercialization of licensed products.
• Distribution
  El Ocho holds meetings with the most important clients in the distribution field in Spain.
• Press
  El Ocho makes use of media to inform on the brand and further developments.