Mafalda is an editorial line by Joaquín Lavado, “Quino”. Created in 1964, it became an universal success. Mafalda is a way of thinking and being that remains in time.

Due to saturation of “hot” brands, the market needs classic brands with world recognition.

After over 40 years, Mafalda is still a real success at every edition. Its continuous presence facilitates being recognized even by younger generations. Its visual look is so attractive that resists time.

Mafalda is a key reference to define the image of any product oriented to teenager markets.

Oysho, by Inditex Group, owns Mafalda license since 2003, obtaining year after year a stunning success by all its collections.