The past 14th of September Fernando Alonso went to Pablo Motos program, El Hormiguero, wearing the new exclusive apparel FASTER collection by Pepe Jeans.

The popular Formula 1 racing driver, Fernando Alonso, attended the Sept. 14 to the Cuatro Channel Show El Hormiguero. Dressed in the new and exclusive collection of the FASTER brand, Fernando Alonso got that the weekly show reached the best historical share data (21%) since it began airing for five seasons.

Not only was this time where Fernando Alonso wanted to be FASTER. In early September, the pilot attended a presentation of a kitchen appliance brand in Milan, wearing a FASTER jacket, by Pepe Jeans.

With all this and the strength that  is coming both the market and the licensees, FASTER is positioning itself in the pole of the marks. Apart from Pepe Jeans, which has created a unique collection of textiles, the highly acclaimed company Safta is also developing products like laptop bags, purses, wallets, backpacks or notebooks.

In the Intergift fair, Safta created a FASTER booth where you could see exposed the full range of products. The acceptance by the public attending the fair was excellent and today many licensees want to "jump" to the success FASTER.

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