Lunnis - BBVA
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- License: The Lunnis
- Advertiser: BBVA
- 2008
- Product: Lunnibank book
- Mechanism: When a child opens a BBVA bank account, they will receive a free briefcase which includes:
- a piggy-bank
- a height ruler
- a bank book that can be colored in
- a jigsaw puzzle
- a Stick & Stack and a DVD with 25 of the Lunnis greatest hits
- Media plan: Initial launch of the TV advertisement, direct marketing (one million e-mails to be sent), brochures and displays in the 4,000 BBVA branches and a press conference for the media.