Dr. Play, a company specializing in the design and development of playgrounds, has been developed under license from Pocoyo this category.
The next September 2009 will be three regions, Malaga, Valencia and Murcia, which will enjoy the new Pocoyo's playground. Dr. Play has been in charge of licensing this difficult category to innovate in the Licensing market.
By now there are 7 parks in production divided by the provinces of Valencia (4 parks), Murcia (2 parks) and Malaga (1 park), and will be released coinciding with the period of "back to school".
The acceptance has been magnificent and has turned the vision of the playgrounds.
There are other agreements under negotiation, so the children would enjoy their favorite characters throughout Spain.
With this there are more than 100 licensees around the world in addition to Pocoyo brand, positioning the brand in the Top 10 of the licenses.